Yoast SEO can help you get started!Īdding structured data to your website can be quite daunting.
FAQ RICH SNIPPETS HOW TO
Or dive deeper into the topic and how to get great-looking rich results with our Understanding structured data course.
FAQ RICH SNIPPETS FREE
Learn more about structured data and how to implement it in our free Structured data for beginners training course.
FAQ RICH SNIPPETS CODE
Search engines read the code and use it to create rich results. Structured data is a piece of code in a specific format, written in such a way that search engines understand it. Google can show rich results or snippets if you add structured data to your site. So, be awesome like Rich Snippet in his snazzy suit and work on your rich results! How do you get rich snippets? Which tells Google that your page is a good result for that specific search and that will definitely improve your rankings in the long run! As more people click on your result, Google will notice that people prefer your page above other ones. In the long run, rich snippets will affect your ranking as well. Take it from Rich, he knows all about it!īut that’s not all. This is great for the visibility of your site, but it can also increase your click-through rate. They look much nicer and users will instantly get more information, just by looking at them. Rich results or snippets stand out from the other snippets in the search results. Now that you’ve got an idea of what rich snippets are, let’s discuss why you should have them. This visual guide can help you grasp the subject and explains why you should definitely think about adding structured data to your own site! Why are rich results important for SEO? We’ve actually created a digital story to tell you all about rich results, structured data and Schema. Some topics, like recipes, also come with other types of rich results like the carousel: A recipe carousel on desktop - you’ll see these even more often on mobile There are lots and lots of different types of rich results, depending on your site and the content you’re providing. And that’s why we call it a rich snippet. So it contains much more information than the normal snippet does.
In this snippet, a picture of the ice cream is added, you can see the rating of the recipe, the time it takes to prepare this type of ice cream and the number of calories it contains. It can look like this: A recipe rich result for the same query as the one above This is what we call the snippet, the thing Yoast SEO helps you optimize with our Google/snippet preview.Ī rich result or snippet shows lots of extra information between the URL and the description. To give you an idea of the difference, a normal snippet usually looks like this: A simple, run of the mill snippet in GoogleĪs you can see, Google shows the title in blue, the URL in black and a description of what the page is about.
After that, Google showed me a results list with normal snippets and rich snippets - or rich results as they are now called.
To give you an example: I was searching for a good recipe for homemade ice cream and googled it. Get access to the Understanding structured data course » What is a rich snippet?Ī snippet is a result Google shows to the user in the search results.
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